Mission Statement

The Birkenhead Licensing Trust, established by Parliament in 1967, is controlled by the people of Birkenhead through elected representatives (the trustees). The Trust will operate a responsible and profitable service in the hospitality industry for the benefit of the local community.

The Trust recognises that profitability is important, but that goal must be tempered by a social conscience. In particular, robust procedures to encourage responsible consumption of liquor will always be promoted, and staff will be fully trained in identifying problem gambling, and initiating vigorous harm minimization protocols.

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